The History of Advertising Essay Example | Topics and Well Written Essays - 3000 words

The History of Advertising - Essay ExampleThis intervention stresses that there are many reasons for this like, culture, wealth, availability of credit and of course harvest-home promotion. This paper looks at these habits on the basis of an important chapter in the history of advertising. The advertising industry was shaken up by a man called William Bernbach. His most notable achievements were the ads produced by his company for the German automaker Volkswagen, soon after their groundwork in the US. The work here will study some of the features of the module and its relation to the advertisements of Bernbach for Volkswagen.From this paper it is pass water that William Bernbach and his colleague Ned Doyle and Maxwell Dane formed the advertising agency named Doyle Dane Bernbach (DDB) in 1949. This agency created the revolutionary ad campaigns for the fifties and 1960s.The Volkswagen campaign was regarded as one of the best campaign because it increased the sales of the Volkswage n car. This ad campaign effected the Volkswagen brand as a marker for nonconformity. Bernbachs advertising strategy was to trey to keep customers earlier than attracting the attention of those who were not interested in the product. Bernbach understood that an advertisement didnt sell a product and he formulated innovative styles in marking the advertisements. Their idea was to give simplicity in print advertisements. These advertisements were entirely different from the familiar advertisements which gave importance to the American automobiles powerful engines, and large coat etc. The Volkswagen advertisements urged people to buy a car which they could drive cheaply.